Drive collector and sports fan engagement with Panini, the world's leading trading card and sticker collection brand delivering an iconic range of officially licensed sports cards, sticker albums, trading card sets and collectible products spanning football, AFL, NBA, FIFA and beyond. With exceptional appeal among children, sports fans and dedicated collectors seeking officially licensed, high-quality collectible products, Panini delivers outstanding impulse, gifting and repeat-purchase performance year-round. An essential category for toy, newsagency, sport and variety retailers seeking the global benchmark in trading cards and sticker collections, with perennial consumer demand driven by major sporting seasons and tournament releases.