Partner with the world's leading toy company and stock the Mattel range, home to some of the most iconic and beloved toy brands in history including Barbie, Hot Wheels, Fisher-Price, UNO and many more. With unrivalled global brand recognition and multi-generational consumer loyalty, Mattel delivers exceptional gifting, impulse and collector performance across all key retail channels and seasonal peaks. An essential category for toy, gift and variety retailers seeking a world-class toy brand portfolio with guaranteed consumer demand, outstanding shelf presence and year-round sell-through.