Crazy Aaron's is a premium thinking putty and sensory play brand with strong appeal among children, teens and adults seeking satisfying, tactile and stress-relieving products. From colour-changing and glow-in-the-dark putty to themed and novelty varieties, Crazy Aaron's delivers outstanding gifting and impulse performance year-round. A highly regarded and collectible category for toy, gift and specialty retailers seeking a quality, innovative sensory brand with devoted consumer following.